EL SALVADOR

CATEGORY:
SHOOTING

The ice cream that Salvadorans grew up with has a makeover! We not only take care of making the change of all brand identity, we also take care of injecting that new visual DNA into your new photographic stock. We sought to characterize Cremosa by the use of intense and vibrant colors, therefore, its photos had to shine in the same way to convey the new visual behavior of the brand. We put our hands and eyes to work to capture a sequence of cool images of their ice cream products so they could show off to another level. We explored different scenarios with solid colored backgrounds, accompanied by certain textures and ingredients such as props so that the popsicles and cups would steal the cameras and be the protagonists of the captures. A session that left us with a great stock and many popsicles to eat…