EL SALVADOR

LIQUOR INFUSED ICE CREAM

«Pikete» is a brand founded by mixology experts passionate about creating bolder frozen desserts. Their product focuses on infusing premium spirits with delicious ice creams, achieving unique flavors that will dance on anyone’s taste buds.Our task was to create a unique and fresh brand. To bring this to life, we began by developing the brand name proposal «Pikete» (originally «Piquete»), a term of Salvadoran origin used to indicate that a meal or beverage has a slight dose of liquor.With the name ready, we started designing the brand’s aesthetics to emphasize the logo as the protagonist.

We merged the color pink as the «soft color» representing ice cream and black as the «hard color» representing liquors, a color prominently featured in many of the packaging designs. The logo was crafted with a customized typographic approach to give a distinctive character to the brand and capture attention with its style. Eating ice cream is no longer the same; it now tastes better with a touch of Pikete!