EL SALVADOR

CATEGORY:
INDUSTRIAL BAKERY

Pan Sinaí always surprises with unique campaigns and special promotions. We worked to develop «Amores que se ven, Sabores que se comparten,» a campaign where we decided to give a face to 4 of their products through illustrations: María Luisa, Marcos, Margarita, and Mauricio. Then, we created the backstory of each character through 4 videos on social media for users to «fall in love» with their favorite character by composing a short poem addressed to the characters through the campaign’s official landing page to win various prizes. Four stories heightened the excitement on Valentine’s Day. In February, love is sweeter with Sinaí.